"What I. G. A. Means to the Consumer" (1933)
Posted: 13 Mar 2009 22:45
Here's another little bit that I came across in some of my newspaper research that I thought might be of interest to some people here. It comes from a grand opening ad of a "new" IGA store in Kirkland WA sometime around August of 1933 (actually, it looks like it was an established independent grocer joining IGA.) It appears to be some sort of explanation of how IGA operates, and it boasts of $575 million in sales volume (preusmably a huge number back then, these days it's small potatoes though.)
Here's the explanation. A couple of things stand out here. One is that the printer seems to have gotten lazy somewhere around the second paragraph or so, and the other is that for some reason, IGA is always shown as "I. G. A." in the copy.
On the other page of the ad is a bit more about the store, and it talks about how the store is fully self-service (I'm not sure when this would become the norm. Also note the NRA logo, which seemed to be everywhere in the paper for about two years (Roosevelt signed the act in 1933, and the Supreme Court struck it down as unconstitutional about two years later.)
Nothing too earth-shattering here, but I thought some people might find it interesting.
Here's the explanation. A couple of things stand out here. One is that the printer seems to have gotten lazy somewhere around the second paragraph or so, and the other is that for some reason, IGA is always shown as "I. G. A." in the copy.
On the other page of the ad is a bit more about the store, and it talks about how the store is fully self-service (I'm not sure when this would become the norm. Also note the NRA logo, which seemed to be everywhere in the paper for about two years (Roosevelt signed the act in 1933, and the Supreme Court struck it down as unconstitutional about two years later.)
Nothing too earth-shattering here, but I thought some people might find it interesting.