Store Brand Products
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Store Brand Products
It's true that store branded and labeled products usually have a better profit margin for the grocery stores but there is also a very simple reason for selling store branded and labeled products. For instance when Alpha Beta Markets had just their Alpha Beta labeled products as the low cost item of selection along with national brands, if you can get a shopper to buy a store branded and labeled item if they do like either the item itself or the lower price on the item you could for the most part only buy Alpha Beta labeled products in Alpha Beta Markets and so you also had only one store that a shopper could buy an Alpha Beta labeled product and that was at an Alpha Beta Market. You couldn't buy it at any other grocery store chain except Alpha Beta so in this regard you kept a customer coming back to Alpha Beta Markets for private labeled Alpha Beta items which were not only cheaper than national brands but could only be bought at any Alpha Beta Market so by having a good grade of private labeled products you were almost sure of getting the shopper back into an Alpha Beta Store again and again to buy both private label products but probably also other items as well. There were several reasons for Grocery Stores offering their own private label brands but mostly because of a cheaper price and higher profit on the item and also because you could only buy the items at an Alpha Beta Store and not at another competitor.
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Years ago in high school I worked at Winn Dixie and we'd often get our boxes of "store brand items" and when we opened the box, it would have other "private labels" inside, like Albertson's or other things (definitely not WD) ...anyway, we'd have to use it so we dump it a buggy and call it a clearance salel.
I remember one manager always made us tear the labels off anf write on the can in marker GREEN BEANS, or whatever, b/c he refused to sell another company's label. We weren't even in an area where there was an Albertson's so most people would have never known the difference anyway.
It leads me to think that often "private labels" are packaged at one big factory and they just put different labels on things. I know WD made a lot of their own stuff (especially colas and dairy). Our big names were ASTOR, THRIFTY MAID, SUPERBRAND, CHEK and ARROW.
I remember one manager always made us tear the labels off anf write on the can in marker GREEN BEANS, or whatever, b/c he refused to sell another company's label. We weren't even in an area where there was an Albertson's so most people would have never known the difference anyway.
It leads me to think that often "private labels" are packaged at one big factory and they just put different labels on things. I know WD made a lot of their own stuff (especially colas and dairy). Our big names were ASTOR, THRIFTY MAID, SUPERBRAND, CHEK and ARROW.
It leads me to think that often "private labels" are packaged at one big factory and they just put different labels on things. I know WD made a lot of their own stuff (especially colas and dairy). Our big names were ASTOR, THRIFTY MAID, SUPERBRAND, CHEK and ARROW.
You are correct...there are several mfg's that are exclusively private label producers, and the brand name mfgs also make store brand as well..I was in a Purina plant and along with cases of Purina pet foods were cases marked for Kroger and Albertsons.
Many people don't know but virtually all of the store brand colas are basically Royal Crown/Cott ...who make the syrups and/or the sodas themselves.
You are correct...there are several mfg's that are exclusively private label producers, and the brand name mfgs also make store brand as well..I was in a Purina plant and along with cases of Purina pet foods were cases marked for Kroger and Albertsons.
Many people don't know but virtually all of the store brand colas are basically Royal Crown/Cott ...who make the syrups and/or the sodas themselves.
Doesn't Shasta make quite a few of them as well? I remember seeing Western Family soda having the same style of product codes stamped on the bottom of their cans as Shasta.jamcool wrote:Many people don't know but virtually all of the store brand colas are basically Royal Crown/Cott ...who make the syrups and/or the sodas themselves.
When I worked for a marketing research company in the 1980s, one of our clients was Scott Paper Co. I learned that Scott made paper products for Giant Food, which at that time was the biggest DC/Baltimore grocery chain.
Heinz was another client of ours - they made private-label canned soup for supermarkets long after they stopped selling it under their own brand name.
I wonder who makes all the products for the Aldi chain, since 90% of what they sell is private label?
Heinz was another client of ours - they made private-label canned soup for supermarkets long after they stopped selling it under their own brand name.
I wonder who makes all the products for the Aldi chain, since 90% of what they sell is private label?
Shasta's parent, National Beverage (who also owns Faygo), makes some store brands, but calls it a small part of their business.tkaye wrote:Doesn't Shasta make quite a few of them as well? I remember seeing Western Family soda having the same style of product codes stamped on the bottom of their cans as Shasta.
Safeway has its own beverage plant along I-70 in Denver, and I'm pretty sure Hy-Vee has their own as well. Not to say they're not producing their product from syrup coming from other sources...
Store Brand..
And, if you are in the NY/NJ area.. you will find that MOST fo the store brand soda is from Concord Beverage... they also make Vintage brand soda and seltzers...
Re: Store Brand..
Concord Beverage was acquired by Cott in 2000.Rob_L wrote:And, if you are in the NY/NJ area.. you will find that MOST fo the store brand soda is from Concord Beverage... they also make Vintage brand soda and seltzers...
- RandallFlagg
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The chains had their private label...that was to be cheaper. They even went a step further...and had the even cheaper private labeled products. Ralphs had PLAIN WRAP. It was a simple white background with a blue stipe. I actually have a coffee mug with this logo! VONS had SLIM PRICE (they still have some) which was/is a simple red price tag. Alpha Beta had ECONO BRAND which was a red band. LUCKY had simple brown packaging.