I have recently seen a few pictures of Penneys auto centers from what some call the "funky P" era. One thing I noted was that, on the building as well as on the road signs of some of them, the P appeared inside an oval.
http://www.flickr.com/photos/73825122@N00/7346424446/
Was the oval ever used on the main stores, or was this limited to the auto centers?
Penney's pre 70s auto center signage
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